Hi, I'm Eliza.

Journalist by qualification, creative by nature. I'm usually found with my camera roll full, CapCut open, Pinterest boards overflowing, and far too many saved Instagram posts for "inspiration". I love bringing ideas to life through words, creating content and design that look good, and giving people a reason to stop scrolling.

Social Media Campaign & Response to Creative Brief.

The Brief
Create a social media carousel promoting Clarity Lab’s Full Range Bundle, positioning it as a clear, relevant and good-value choice for blemish-prone skin.

The Final Carousal.

Rationale.

• Audience: People with blemish-prone skin looking for a straightforward routine that can adapt to changing skin needs without unnecessary complexity or extra cost.

• Concept: “5 products. 2 routines. 1 complete bundle.” positions the range as one complete solution rather than five separate products.

• Structure: The carousel follows a What → Why → How → Value → Action format, taking the audience from understanding the bundle to seeing how it fits into their routine and why buying it together offers value.

• Visual identity: Clarity Lab’s turquoise and purple distinguish Everyday Care from Breakout Care, while clean typography and structured layouts reflect the brand’s focus on clarity and simplicity.

• Keeping attention: I varied scale, positioning, typography and product imagery across the slides to keep the carousel visually interesting while maintaining a consistent style.

• Motion: Subtle movement on the value slide creates a change of pace and draws attention to the price and savings before the final call to action.